From ordinary moments, comes extraordinary beginnings. Friendships evolve into creative partnerships. And coffee meetings morph into magazine planning sessions.
The early moments of Peddler were just that - everyday converstions over coffee and morning buns that crystallized into an idea that I, and my art director Shirley Cai (the taker of this photo), could just not let go. The result is a food journal, independently produced and freewheeling in spirit, that is full of the unexpected.
Part recipe book, part magazine, Peddler takes a step back, or a meander sideways, observing food through the lens of nostalgia and memory. The 'multi-cultures of food' are all the influences we encounter in our daily lives that impact our own edible histories. Leaving behind fussy imagery and trend-driven food, Peddler champions the home as its most steadfast source of inspiration. Everyday cooks, of all cultural backgrounds, and their everyday food, are the dominant forces that shape our stories. Our journal is a space for new voices, the quieter stories that are not often told in food media.
Personal living histories are hard to nail down and the undefined moments of food are easy to miss. But Peddler attempts to find meaning in these everyday small moments that fill our days and our memories. The stories in Peddler, and the journal itself, are works in progress, always changing as people and cultures evolve.